Our goal for our community of businesses is that it includes every business you could possibly need to live a more responsible and sustainable lifestyle, which means that we will every businesses form a lot of different sectors, from fashion, to health, to travel, to groceries and so on.
Most industries already have certification initiatives for businesses to prove their credentials for doing good and there are already cross-industry initiatives, such as B Corps, that are doing a great job of vetting what businesses claim they are doing.
Therefore, instead of adding another certification process for businesses to go through, Koin Rewards simply ask businesses that want to join our community, four simple questions:
1) Do you have any certifications recognising your endeavour to do good?
2) What are the core values of your business?
3) Are you contributing to any of the UN Sustainable Development Goals?
4) In relation to your company's carbon footprint which of the following states are you trying to achieve: low emissions, carbon neutral, zero carbon or carbon negative?
Depending on the answers to these questions, we will then determine if a business is eligible to join our community or not. If not, we will then help them get to the point where they are.